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Monday, January 23, 2006

DVS Introduces the Photographer Series

DVS in collaboration with five of the most respected skateboard photographers in the industry, have teamed up to develop a new collection of shoes – The Photographer Series. The photographers include Giovanni Reda, Ben Colen, Gabe Morford, Mike O’Meally and Atiba Jefferson.

Each of the five photographers hand selected an existing DVS shoe style. From there, they worked closely with our footwear and graphics teams to create a customized look by changing colors, materials and labels. The newly created styles will come in special shoe boxes embellished with photos from the respective photographer. As a bonus, each shoe box will include a collector’s postcard series that includes the work and bio for each of the participating photographers. The Photographer Series shoes are slated to ship July 10, 2006.

DVS is proud to have the opportunity to help give the photographers the recognition they deserve.

To see the DVS Photographer Series or to find out more info, stop by the Podium booth at the upcoming tradeshow or contact DVS Shoe Company 310.715.8300.

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